99XExpress Radio Magazine
Alternative FM rock station 99X features Flix, movie reviews for its Gen-X listeners. Films include: Spitfire Grill, Moll Flanders, Twister and Boys.
Created Entertainment Weekly-style magazine format for Upfront ad sales. New concept reinvigorated TBS’s film & television offerings with a fresh mix of ratings and box-office stats with Hollywood gossip.
Bonus:Advertising Age advertorial. Concept, copy & art direction.
Initiated editorial direction for quarterly Ad sales piece to lend more credibility to the cable vs. broadcast parity story. (Convinced Senior VP to wear wings in support of TBS’ film premiere of Michael) Concept, copy & art direction.
NBA on TBS Sports
National ad for NBA on TBS/TNT Sports, Lakers vs. Bulls, featuring Eddie Jones, Toni Kukoc and a shy, quiet player by the name of Dennis Rodman.
Dinner & a Movie
Part of original concepting team for innovative, interstitial movie franchise / cooking show with comedic hosts Annabelle Gurwitch and Paul Gilmartin.
Edited cinematically-themed recipes & film trivia for companion cookbook.
Dying to Tell the Story
Advertising sales collateral for non-fiction programming. After 22-year-old Reuters photojournalist, Dan Eldon is killed while on assignment – his sister Amy Eldon becomes intrigued by the dangerous, often deadly lives of war journalists.